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Hawaiian Shirts
T-Shirts + Crewnecks
Veteran Support
Our giveback campaign is designed to give thanks to the veterans that have sacrificed for our country.
American Made
All of our products are made in the USA. From the cotton we source to the stitching
Service Member Founded
Founded by an active duty Army Officer while on a deployment in Iraq.
VETERANS REVOLUTIONIZED THE HAWAIIAN SHIRT
WWII Soldiers often stopped in Oahu on their way home from the Pacific Theater.
They had just experienced the unforgiving crucible of war - but now they were going home, with a new appreciation for each passing day spent alive and well. While in the islands, many of these Soldiers proudly adopted a local fashion item - the Hawaiian shirt.
To them, it was more than just a colorful, floral piece of clothing - it represented a belief that every moment you’re given on this earth is a gift.