When we created America's Hawaiian Shirt, we were inspired by WWII Soldiers who first wore the colorful, floral Aloha shirt despite the hardships they experienced overseas. More than 125,000 of those Soldiers were black, and we are indebted to them for our freedom. Their contributions, their sacrifices, and their lives mattered then just as they matter now.
The Black Lives Matter movement has inspired us by challenging the status quo of the past and putting forward a more hopeful future. A future where we stand up to racism and injustice. A future where we do not accept inequality of opportunities. A future we can be proud of.
At Easy Company Outfitters, we believe the way to achieve that future is by coming together as friends, neighbors, and ultimately as Americans. While we may be a small startup, we know each voice matters. And with our voice we want to say: we support Black Lives Matter. And we're damn proud of it.