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THE EASY STYLE. VINTAGE MEETS MINIMALIST.

Posted by Timothy Grovenburg on
THE EASY STYLE. VINTAGE MEETS MINIMALIST.

Anyone can make a Hawaiian shirt. Especially if you have the support of creative directors, graphic artists, apparel experts, and all of the other resources of a major apparel brand. We didn't want to make a "me too" product. So the challenge we faced was how to think differently in an old, highly competitive niche industry. Our answer to that question is what we now call our very own "Easy Style". It starts with authentic, Hawaiian elements. Then we bring these classic features under the creative framework of the minimalist art movement. The result is the original, clean pieces of artwork we call prints. To us, it's all about the confidence to do more with less. 

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