A MESSAGE OF HOPE
American Soldiers in WWII discovered the Hawaiian shirt on their way home from the Pacific theater. They took off their tattered, worn uniforms and traded them for something bright and colorful. It was a just a simple exchange, but it symbolized a decision to celebrate life. To live with no regrets. We hope that, by sharing this story and the lessons it holds, you’re reminded of how hopeful life can be.
THE PATH TO AUTHENTICITY
AMERICAN GROWN. AMERICAN SEWN. AMERICAN MADE.
The Hawaiian shirt entered mainland America in the post-WWII economic boom, a time of robust individual craftsmanship and the establishment of American quality. We honor that tradition by ensuring our products are produced in America factories using U.S. grown cotton. American-made goods are known for their superior quality and craftsmanship, and Easy Company’s apparel is about as American-made as it gets.
HELPING VETERANS FIND THE EASY LIFE
When Veterans pursue treatment for PTSD, the options can be daunting - hospitalization and prescription drugs may not feel like the right answer. That’s where surf therapy comes in. Surf therapy uses the positive energy from surfing to bring stability and balance back into the lives of Veterans, and when combined with wellness coaching, can be a powerful tool in the battle against PTSD. We are proud to partner with and support surf therapy organizations that help Veterans find the easy life.